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Agenda – Day 1 – Nextv Series Mexico 2022

Nextv Mexico is part of Dataxis events.

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Dataxis

Nextv Series Mexico 2022 - Agenda Day 1 - Tuesday, March 29th

9:00 - 9:45 (GMT-6)

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The road of Pay TV operators to "super-aggregation"

From multi channel to “multi app”: what is the limit?
Advanced content discovery deployments
STB aggregation: Android and RDK
Who owns the customer?

9:45 - 10:00 | 15 min

Break & Networking

10:00 - 10:45 (GMT-6)

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The new FAST wave over the FTA broadcasting market

Linear multi channel FAST and “passive” audience
AVOD business for FTA broadcasters
Content personalization strategies and engagement
Multiplatform audience strategies with social networks

10:45 - 11:00 | 15 min

Break & Networking

11:00 - 11:45 (GMT-6)

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The golden era of the SVOD OTT and D2C streaming services

Content strategies: originals, libraries and releases
Is the future D2C or B2B2C?
How to reduce churn and avoid “subscription spinning”
How much does user experience impact beyond content?

11:45 - 12:00 | 15 min

Break & Networking

12:00 - 12:45 (GMT-6)

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Expanding the Addressable TV Advertising Business in Mexico

Addressable TV advertising opportunities for cable, DTH, IPTV and OTT
Audience segmentation for ad campaigns on linear and VOD inventories
Data-driven visibility of user engagement
Addressable standardization efforts

12:45 - 13:00 | 15 min

Break & Networking

13:00 - 13:45 (GMT-6)

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Cost-efficient OTT pay TV for ISPs and cable operators going to fiber

From analog cable to OTT over GPON
Opex and capex reductions with OTT and passive networks
Cloud TV and SaaS OTT models
Opportunities: multiscreen, OTT aggregation, remote local operations

13:45 - 14:00 | 15 min

Break & Networking

14:00 - 14:20 (GMT-6)

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Paramount: a Television Empire is born

The new D2C – pay TV competition
Evolution and evaluation of Pluto TV in Mexico
Paramount+, the new SVOD bet from Paramount
The future of FTA broadcasting in Mexico