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Agenda – Day 1 – Nextv Series Mexico 2022

Nextv Mexico is part of Dataxis events.

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Dataxis

Nextv Series Mexico 2022 - Agenda Day 1 - Tuesday, March 29th

9:00 - 9:45 (GMT-6)
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The road of Pay TV operators to "super-aggregation"

  • From multi channel to “multi app”: what is the limit?
  • Advanced content discovery deployments
  • STB aggregation: Android and RDK
  • Who owns the customer?

9:45 - 10:00 | 15 min

Break & Networking

10:00 - 10:45 (GMT-6)
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The new FAST wave over the FTA broadcasting market

  • Linear multi channel FAST and “passive” audience
  • AVOD business for FTA broadcasters
  • Content personalization strategies and engagement
  • Multiplatform audience strategies with social networks

10:45 - 11:00 | 15 min

Break & Networking

11:00 - 11:45 (GMT-6)
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The golden era of the SVOD OTT and D2C streaming services

  • Content strategies: originals, libraries and releases
  • Is the future D2C or B2B2C?
  • How to reduce churn and avoid “subscription spinning”
  • How much does user experience impact beyond content?

11:45 - 12:00 | 15 min

Break & Networking

12:00 - 12:45 (GMT-6)
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Expanding the Addressable TV Advertising Business in Mexico

  • Addressable TV advertising opportunities for cable, DTH, IPTV and OTT
  • Audience segmentation for ad campaigns on linear and VOD inventories
  • Data-driven visibility of user engagement
  • Addressable standardization efforts

12:45 - 13:00 | 15 min

Break & Networking

13:00 - 13:45 (GMT-6)
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Cost-efficient OTT pay TV for ISPs and cable operators going to fiber

  • From analog cable to OTT over GPON
  • Opex and capex reductions with OTT and passive networks
  • Cloud TV and SaaS OTT models
  • Opportunities: multiscreen, OTT aggregation, remote local operations

13:45 - 14:00 | 15 min

Break & Networking

14:00 - 14:20 (GMT-6)
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Paramount: a Television Empire is born

  • The new D2C – pay TV competition
  • Evolution and evaluation of Pluto TV in Mexico
  • Paramount+, the new SVOD bet from Paramount
  • The future of FTA broadcasting in Mexico